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By Beth Kollagen Qo'shimchali Qadoqlash by Angela Spindler

By Beth Kollagen Qo'shimchali Qadoqlash by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Oltin Mukofoti in Qadoqlash Dizayni Competition Category.


OltinQadoqlash· 2022

By Beth Kollagen Qo'shimchali Qadoqlash

by Angela Spindler

Client: Depot Creative

A' Design Award Oltin Mukofoti Winner in Qadoqlash Category

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The Design

About By Beth Kollagen Qo'shimchali Qadoqlash

Agentlikka vizual identifikatsiya tizimi va qadoqlash dizaynini, shu jumladan, ushbu hashamatli atelye uchun buyurtma qilingan idishni yaratish topshirildi. Iloji bo'lsa, barcha materiallar iste'moldan keyingi chiqindilar, FSC qog'ozlari va soya asosidagi siyohlardan foydalanishgacha bo'lgan ekologik ma'lumotlari asosida tanlangan. Qadoqlashda to‘q yashil va och pastel ranglarning ranglar palitrasi, yuqori sifatli materiallar, konstruksiyalar va nozik bosma qoplamalar ham hashamat, ham obro‘-e’tibor hissini yaratadi.

The Recognition

About the A' Design Award Oltin Mukofoti

By Beth Kollagen Qo'shimchali Qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. By Beth Kollagen Qo'shimchali Qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. By Beth Kollagen Qo'shimchali Qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensions & Packaging
The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tags
Beauty, Luxury, Premium
Production Technology
Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Design Challenge
From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Research
The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiration
Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Project Duration
June 2020-July 2021, Sydney Australia
Operation Flow
The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Team Members
Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson

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