Jing Yin Li Brend Identifikatsiyasi Dizayni by Sxdesign

Jing Yin Li Brend Identifikatsiyasi Dizayni by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2022

Jing Yin Li Brend Identifikatsiyasi Dizayni

by Sxdesign

Client: Jing Yin Li

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jing Yin Li Brend Identifikatsiyasi Dizayni

Jing Yin Li — Xitoy bozori uchun kiyimlarni tozalash va parvarish qilish brendi uchun ishlab chiqilgan brend identifikatsiyasi hisoblanadi. Logotip oddiy geometrik shakllardan, ya'ni kvadratlar va chorak doiralardan tashkil topgan bo'lib, ular to'rt qatorda joylashtirilgan. Ushbu qatorlardan uchtasi brend nomining bosh harflari bo'lgan J, Y va L harflarini hosil qiladi. Shakllar ishonchlilik va mustahkamlikni ifodalash uchun barqaror va simmetrik tartibda joylashtirilgan. Brendning rangi qizil va binafsha ranglar o'rtasida muvozanatlangan bo'lib, an'anaviy Xitoy farforini va qizil sandal daraxtidan yasalgan mebelni eslatadi. Logotip 6 dan 12 millimetrgacha bo'lgan minimal o'lchamda ham o'qilishi mumkin bo'lib qoladi.

The Recognition

About the A' Design Award Bronza Mukofoti

Jing Yin Li Brend Identifikatsiyasi Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Jing Yin Li Brend Identifikatsiyasi Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Jing Yin Li Brend Identifikatsiyasi Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Dimensions & Packaging: Minimum size of logo: 6mmx12mm
Tags: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Production Technology: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Design Challenge: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Research: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiration: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Project Duration: July to November, 2021, at Beijing, Shenzhen
Operation Flow: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patents: Sxdesign
Team Members: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Image Credits: Sxdesign