Sxdesign tomonidan Sxdesign Primary Function: Brend identifikatsiyasi

Sxdesign tomonidan yaratilgan Sxdesign Primary Function: Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2022

Sxdesign Primary Function: Brend identifikatsiyasi

muallif: Sxdesign

Mijoz: Sxdesign

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Sxdesign Primary Function: Brend identifikatsiyasi haqida

Xitoyning Pekin shahrida joylashgan dizayn studiyasi uchun yaratilgan Sxdesign brend identifikatsiyasidir. Logotipning har bir tafsiloti 1:1.414 nisbatiga amal qiladi, bu belgiga ixcham va vazmin ko'rinish beradi. Burchaklardagi mayda grafik elementlar qo'shtirnoqlarni eslatadi va logotipning to'rtburchaklarini ramkaga oladi. Bunday joylashuv belgini simmetrik qiladi va til hamda g'oyalarning iqtibosi, belgilanishi va talqinini ifodalaydi. Harakatli grafika orqali logotip studiya nomining an'anaviy xitoycha shakliga ham aylanishi mumkin, bu esa an'ana va zamonaviy dizaynni bir-biriga bog'laydi.

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A' Design Award Kumush Mukofoti haqida

Sxdesign Primary Function: Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Sxdesign Primary Function: Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Sxdesign Primary Function: Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
O'lchamlar va qadoqlash: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Teglar: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Ishlab chiqarish texnologiyasi: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Dizayn muammosi: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Tadqiqot: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Ilhom: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Loyiha muddati: Fr. November 2021 to January 2022, Beijing, China.
Ish jarayoni: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patentlar: Sxdesign
Jamoa a'zolari: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Rasm mualliflari: Sxdesign