Unless Agency Veb-sayt by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Veb-sayt va Veb-dizayn Competition Category.

TemirVeb· 2022

Unless Agency Veb-sayt

by Fanny De Bray

Client: Unless agency

A' Design Award Temir Mukofoti Winner in Veb Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Veb-sayt

Unless Agency — bu konsalting va kommunikatsiya agentligi uchun yaratilgan kengroq brend identifikasiyasining bir qismi sifatida ishlab chiqilgan veb-sayt. Veb-sayt tendensiyalar, raqobatchilarning pozitsiyasi va tarmoq amaliyotlarini o'rganish bo'yicha bozor tahlilidan so'ng ishlab chiqilgan, bu esa asosiy xabarlarni belgilaydigan brend platformasining yaratilishiga olib keldi. Brend monogrammasining konturi matn va fotosuratlarni tuzilmalashtiruvchi doiraviy geometrik shakllarni chizish uchun, shuningdek, asosiy fikrlarni tasvirlaydigan piktogrammalarni shakllantirish uchun ishlatiladi. Ranglar va tasvirlar tabiat va hashamat olamidan ilhomlangan bo'lib, agentlikning qadriyatlari va aniq yondashuvini aks ettiradi.

The Recognition

About the A' Design Award Temir Mukofoti

Unless Agency Veb-sayt A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Unless Agency Veb-sayt yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Unless Agency Veb-sayt puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.