Hometown Flavor Гурунч лапша қадоқлаш by Changshu Institute of Technology

Hometown Flavor Гурунч лапша қадоқлаш by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Hometown Flavor Гурунч лапша қадоқлаш

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Гурунч лапша қадоқлаш

Юннан кўплаб этник озчиликларга уй бўлиб, улар ўзига хос овқатланиш услубларига эга. Юннандаги анъанавий асосий озиқ-овқат вакили сифатида гурунч лапша исталган ингредиент ва пиширув усули билан бирлаштириб, турли хил таъмларни яратиши мумкин. Дизайнерлар гурунч лапша воситачилиги орқали Юннан этник озчиликларининг миллий либослари ва таъмларини бирлаштириб, ушбу Юннан гурунч лапша маҳсулотлари сериясини ишлаб чиқдилар ва лойиҳалаштирдилар. Замонавий озиқ-овқатни сақлаш технологияси орқали Юннан таъми бутун дунёга таргиб қилинмоқда.

The Recognition

About the A' Design Award Kumush Mukofoti

Hometown Flavor Гурунч лапша қадоқлаш A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Hometown Flavor Гурунч лапша қадоқлаш ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Hometown Flavor Гурунч лапша қадоқлаш ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.