Jin Zhang tomonidan Jinlongquan Pivo Qadoqlash

Jin Zhang tomonidan yaratilgan Jinlongquan Pivo Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Jinlongquan Pivo Qadoqlash

muallif: Jin Zhang

Mijoz: InBev jinlongquan beer (Hubei) Co., Ltd

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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#138718 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jinlongquan Pivo Qadoqlash haqida

Jinlongquan pivosi nafaqat brendning uzoq tarixini etkaza oladigan, balki iste'molchilarni yaxshi sifatni his qiladigan o'rta va yuqori darajadagi mahsulotni ishga tushirishga umid qilmoqda; dizaynerlar qadoqlash kuchli pivo sanoati atributiga ega bo'lishi uchun sho'rva, bug'doy boshoqlari, yog'och vino bochkalari, pivo, suv manbalari va boshqa elementlarni tasvirlash uchun boy rasmlardan foydalanadilar; Bundan ham muhimi, illyustratsiyalar 1978 yilda Jinlongquan distiller zavodining sobiq saytida Xitoy ajdaho haykalining brend tasviri ramzini, shuningdek, logotip shrifti va qizil brendning qayta dizaynini o'z ichiga oladi, bu kuchli brend tan olinishini shakllantiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Jinlongquan Pivo Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Jinlongquan Pivo Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Jinlongquan Pivo Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
O'lchamlar va qadoqlash: 80*250mm（jar）
Teglar: Beer, Jinlongquan, SANBU, Wuhan packaging design
Ishlab chiqarish texnologiyasi: The bottle is made of iron
Dizayn muammosi: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Tadqiqot: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Ilhom: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Loyiha muddati: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Ish jarayoni: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patentlar: InBev jinlongquan beer (Hubei) Co., Ltd
Jamoa a'zolari: Designer: Jin Zhang
illustration: Jin Zhang