Etude Digital tomonidan yaratilgan BTY Brand Identity Logotip va Ilovalar — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

BTY Brand Identity Logotip va Ilovalar

muallif: Etude Digital

Mijoz: BTY Group

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Kashf etish Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

BTY Brand Identity Logotip va Ilovalar haqida

BTY Brend Identifikatsiyasi — BTY Group uchun yaratilgan logotip va ilovalar dasturi. Logotamg'a gennaker yelkani yoyilgan lahzaning analitik va matematik talqinidir. Dizayn, shuningdek, gennaker yelkani yelkanli qayiqlar poygasiga olib kelgan tub o'zgarishlarga ham ishora qiladi. Belgi odamlar texnologiyaga rahbarlik qiladigan kelajakni ifodalaydi. Kerakli geometriyaga erishilgunga qadar 300 dan ortiq qalam eskizlari raqamli muhitda takomillashtirildi. Qora rang asosiy rang bo'lib, u yorqin ranglar bilan to'ldirilgan. Oq-qora shakl esa turli materiallarda oson ko'paytirish imkonini beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

BTY Brand Identity Logotip va Ilovalar A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. BTY Brand Identity Logotip va Ilovalar yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. BTY Brand Identity Logotip va Ilovalar ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
O'lchamlar va qadoqlash: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Teglar: logo, brand identity, logomark, symbol, graphics, layout
Ishlab chiqarish texnologiyasi: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Dizayn muammosi: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Tadqiqot: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Ilhom: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Loyiha muddati: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Ish jarayoni: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Jamoa a'zolari: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer