Gorgeous Frontier Highway Brend Identifikatsiyasi by Zhuang Li

Gorgeous Frontier Highway Brend Identifikatsiyasi by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2022

Gorgeous Frontier Highway Brend Identifikatsiyasi

by Zhuang Li

Client: China National Highway G331

A' Design Award Temir Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Brend Identifikatsiyasi

Ajoyib Chegara Shosse — Xitoyning G331 Milliy Shosse yo‘li uchun yaratilgan brend identifikatsiyasidir. Shosse Xitoyning shimoliy chegarasi bo‘ylab cho‘zilgan bo‘lib, Xeyluntszyan provinsiyasida uzun chegara mudofaa yo‘lini tashkil etadi. Dizayn elementlari geomorfologiya, o‘simlik dunyosi va yo‘lning o‘zidan ilhomlantirilgan. Yarim doira relyefni, barg o‘simlik dunyosini, chiziq esa shosseni ifodalaydi. Ushbu elementlar tabiiy madaniyatni zamonaviy grafik shakllar bilan birlashtirish uchun uyg‘unlashtirilgan. Identifikatsiya marshrutning to‘rt fasli va jonli mahalliy madaniyatni aks ettiradi.

The Recognition

About the A' Design Award Temir Mukofoti

Gorgeous Frontier Highway Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Gorgeous Frontier Highway Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Gorgeous Frontier Highway Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release