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Lavazza Voicy Qahva Mashinasi by Florian Seidl

Lavazza Voicy Qahva Mashinasi by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award Platina Mukofoti in Maishiy Texnika Dizayni Competition Category.


PlatinaMaishiy Texnika· 2022

Lavazza Voicy Qahva Mashinasi

by Florian Seidl

Client: Lavazza

A' Design Award Platina Mukofoti Winner in Maishiy Texnika Category

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The Design

About Lavazza Voicy Qahva Mashinasi

Voicy - o'rnatilgan ovozli yordamchiga ega birinchi espresso mashinasi. Sifatli qahvani Alexa tomonidan taqdim etilgan funksiyalar bilan birlashtirgan aqlli mahsulot, barchasi yaxshi ishlab chiqilgan va innovatsion qurilmada. Foydalanuvchi foydalanuvchi interfeysi, ovozli buyruqlar orqali o‘zaro aloqada bo‘lishi yoki holatni tekshirish, iste’mol qilish, qahva buyurtma qilish va birinchi navbatda espresso tayyorlash uchun ilovadan foydalanishi mumkin. Innovatsiyalar, funksionallik va estetika kofe marosimini tobora shaxsiylashtirilgan tarzda boshdan kechiradigan foydalanuvchilarning ehtiyojlarini qondirish uchun uyg'un.

The Recognition

About the A' Design Award Platina Mukofoti

Lavazza Voicy Qahva Mashinasi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Lavazza Voicy Qahva Mashinasi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Lavazza Voicy Qahva Mashinasi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging
Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology
main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge
Developing a rich and sensible user experience and integrating the voice assistant properly.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow
Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents
Design patent/registered design
Team Members
Florian Seidl
Angelica Rella
Image Credits
Lavazza

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