Granovita Primary Function: Granola qadoqlash by Olga Takhtarova

Granovita Primary Function: Granola qadoqlash by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Granovita Primary Function: Granola qadoqlash

by Olga Takhtarova

Client: Sot B&d

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

31,653
Verified Award Winner
Verify Award Status for #139398

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Granovita Primary Function: Granola qadoqlash

Granovita — granola uchun qadoqlash dizayni. Odatda don mahsulotlari uchun ishlatiladigan egiluvchan paketni kartondan yasalgan quti almashtiradi, bu esa mahsulotning javonlarda qanday ko‘rinishi ustidan ko‘proq nazorat imkonini beradi. Kartonning g‘adir-budir yuzasi sog‘lom turmush tarzi mavzusini qo‘llab-quvvatlaydi. Meva va donlarning tasvirlari har bir turning ta’mini ifodalaydi. Ikonalar, ifodali harflar va yorqin ranglar ijobiy xabarni yetkazadi. Karton kompostlanishi mumkin, shu bois yechim atrof-muhitga zararsiz va arzon bo‘lib qoladi. Har bir qutining o‘lchami 160 ga 120 ga 40 millimetr.

The Recognition

About the A' Design Award Kumush Mukofoti

Granovita Primary Function: Granola qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Granovita Primary Function: Granola qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Granovita Primary Function: Granola qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.