Greeninful Brend identifikatsiyasi by Michelle Poon

Greeninful Brend identifikatsiyasi by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2022

Greeninful Brend identifikatsiyasi

by Michelle Poon

Client: Greenin'ful

A' Design Award Temir Mukofoti Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful Brend identifikatsiyasi

Greeninful — bu barqaror turmush tarzini qo'llab-quvvatlaydigan ekologik brend uchun rebrending loyihasidir. Brend atrof-muhitga g'amxo'rlik qiluvchi odamlarni bog'laydi. Logotip yashil hamjamiyatning yuzini aks ettirib, qat'iyat va qiziquvchanlikni ifodalaydi. Vizual identifikatsiya yorqin ranglar, dadil bo'yoq chizgilari va foydalanishda moslashuvchan bo'lib qoladigan qo'lda chizilgan elementlardan foydalanadi. Tasvirlar yaqin va hamjamiyatga yo'naltirilgan ko'rinishga ega bo'lishi uchun tanlangan. Rebrending brendni savdo platformasidan atrof-muhitni muhofaza qilish bo'yicha jamoatchilik xabardorligini oshiruvchi hamjamiyatga aylantiradi.

The Recognition

About the A' Design Award Temir Mukofoti

Greeninful Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Greeninful Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Greeninful Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)