Artem Luxury Watch Straps Qadoqlash by Joel Derksen

Artem Luxury Watch Straps Qadoqlash by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2022

Artem Luxury Watch Straps Qadoqlash

by Joel Derksen

Client: Studio Otherness

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Qadoqlash

Artem Luxury Watch Straps — bu kolleksionerlar uchun mo'ljallangan soat kamarlari uchun yaratilgan qadoqlash dizaynidir. Tashqi qopqoq siljitilib olinadi va natijada matlashtirilgan vellum ichki quti ko'rinadi, u yon tomondan qopqoqli tirqish orqali ochiladi. Ko'pik astar kamarni o'z joyida ushlab turadi. Kub shaklidagi va haykaltaroshlik uslubidagi shakl o'tkir qirralar va texnik aniqlikni ta'kidlaydi. Kulrang va qirol ko'k rangdagi qog'ozlar va folga bosma nozik va texnik ko'rinishni beradi. Tuzilma mahsulotni qutidan chiqarish jarayonida yaqqol namoyish etish uchun shakllantirilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Artem Luxury Watch Straps Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Artem Luxury Watch Straps Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Artem Luxury Watch Straps Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue