Khedr El Attar Brend identifikatsiyasi by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
TemirGrafika· 2022
Khedr El Attar Brend identifikatsiyasi
Client: Khedr el Attar
A' Design Award Temir Mukofoti Winner in Grafika Category
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About Khedr El Attar Brend identifikatsiyasi
Xedr El Attar — 1945-yilda Qohirada tashkil etilgan organik va xom mahsulotlar sotuvchisi uchun yaratilgan brend identifikatsiyasidir. Loyiha brend strategiyasini brendning yangi pozitsiyasini aks ettiruvchi vizual tizim bilan birlashtiradi. Identifikatsiya Xedr El Attarning organik va xom mahsulotlar manbai sifatidagi mavqeini saqlab qoladi. Vizual tizim biznesni uch asosiy kichik toifaga ajratadi: organik tibbiyot, tabiiy go'zallik va oshxona mahsulotlari. Qadoqlash dizayni va brend qo'llanmalari tizimni yakunlab, savdoning eski falsafasini zamonaviy taqdimot bilan birlashtiradi.
The Recognition
About the A' Design Award Temir Mukofoti
Khedr El Attar Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Khedr El Attar Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Khedr El Attar Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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