Elena Gamalova tomonidan Al Mocha Port Kofe Qadoqlash

Elena Gamalova tomonidan yaratilgan Al Mocha Port Kofe Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Al Mocha Port Kofe Qadoqlash

muallif: Elena Gamalova

Mijoz: Al Mocha Port

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Ranglar

Dizayn

Al Mocha Port Kofe Qadoqlash haqida

Al Mocha porti, Saudiya Arabistoni uchun bir qator qadoqlash dizaynlari. Dizayn tarixi, madaniyati va kelib chiqishidan ilhomlanib, haqiqiylik va tajribani kuchaytiradigan o'ziga xoslikni yaratadi. Qadoqlash toza, tushunarli, ajralib turadigan va ma'lumotlar bilan ortiqcha yuklanmagan, o'tmish va hozirgi kunni bog'laydi. To'q ko'k, o'rmon yashil va oltin ranglar mijozlar e'tiborini jalb qilishga qaratilgan. Yon tomonlardagi kofe tasviri ishlab chiqaruvchining mahsulot tanlashga ehtiyotkorlik bilan munosabatda bo'lishini ta'kidlaydi. Moslashuvchan etiketlash tizimi brendga taklifni yil davomida osongina moslashtirish imkonini beradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Al Mocha Port Kofe Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Al Mocha Port Kofe Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Al Mocha Port Kofe Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
O'lchamlar va qadoqlash: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Teglar: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Ishlab chiqarish texnologiyasi: Aluminum Stand Up Pouch, flat bottom, quad seal.
Dizayn muammosi: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Tadqiqot: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Ilhom: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Loyiha muddati: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Ish jarayoni: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Rasm mualliflari: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova