Jesvin Yeo tomonidan Fading Traditional Trades and Crafts Kitob

Jesvin Yeo tomonidan yaratilgan Fading Traditional Trades and Crafts Kitob — Bosma va Nashr Etilgan Media Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinBosma· 2022

Fading Traditional Trades and Crafts Kitob

muallif: Jesvin Yeo

Bosma toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Fading Traditional Trades and Crafts Kitob haqida

Kitobda an'anaviy Singapurlik hunarmandlar tomonidan puxtalik bilan ishlangan qog'oz ajdaho qayiqlari va hind zargarlik buyumlaridan tortib Peranakan munchoqli poyabzallarigacha bo'lgan asarlarning nozik tafsilotlarini hujjatlashtirish va ta'kidlash uchun 3D bo'rttirma qo'llaniladi. Rangli sahifalar an'anaviy hunarmandchilikning yuksalishi va tushishini anglatadi, chunki sanoat o'zining rivojlanish davrini (zerikarli) oltin davrigacha (sariq) boshlaydi va asta-sekin so'nib boradi (oq). Singapurning ushbu nomoddiy madaniy merosining sahifalarini soya qilish va yo'qolgan san'atlarini kashf qilish uchun o'quvchilarga pastel bo'r qo'shiladi, chunki faqat biz odamlar uni himoya qilishimiz, qo'llab-quvvatlashimiz va qaytarishimiz mumkin.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Fading Traditional Trades and Crafts Kitob A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Fading Traditional Trades and Crafts Kitob misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Fading Traditional Trades and Crafts Kitob kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
O'lchamlar va qadoqlash: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Teglar: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Ishlab chiqarish texnologiyasi: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Dizayn muammosi: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Tadqiqot: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Ilhom: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Loyiha muddati: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Ish jarayoni: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patentlar: Copyrights belong to Jesvin Yeo, 2021
Jamoa a'zolari: Jesvin Yeo
Alvin Ng.
Rasm mualliflari: All images: Photographer Victor Gui, 2021 and 2022