Koch's Meerrettich Rebrending by Wolkendieb Design Agency

Koch's Meerrettich Rebrending by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Koch's Meerrettich Rebrending

by Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

25,950
Verified Award Winner
Verify Award Status for #140491

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Koch's Meerrettich Rebrending

Ildizlarga qaytish shiori hozirda oziq-ovqat sanoatini zabt etmoqda. Horseradishni o'z ichiga olgan qadimgi ildiz sabzavotlari hozirda juda mashhur. Brendni javonlarda jonlantirish uchun Wolkendieb Kochs brendining o'ziga xosligi va qadoqlash portfelini qayta ishga tushirdi. Logotip yanada jasur va ko'rinadigan bo'lishi uchun modernizatsiya qilindi. Yangi dizayn qayta ishlanmagan tabiiy ingredientlarni va qo'shimchalar va konservantlarsiz toza retseptlarni tasvirlashga qaratilgan. Daladan to'g'ridan-to'g'ri iste'molchiga: to'g'ridan-to'g'ri, sodda va mehr bilan tayyorlangan!

The Recognition

About the A' Design Award Kumush Mukofoti

Koch's Meerrettich Rebrending A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Koch's Meerrettich Rebrending ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Koch's Meerrettich Rebrending ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions & Packaging: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Research: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Duration: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Team Members: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen