Enable Change Brend identifikatsiyasi by Squared

Enable Change Brend identifikatsiyasi by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2022

Enable Change Brend identifikatsiyasi

by Squared

Client: Isabelle Laporte

A' Design Award Temir Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140542

Kashf etish View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Brend identifikatsiyasi

Enable Change — o'zgarishlarni boshqarish sohasida faoliyat yurituvchi mutaxassis uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya minimalistik yondashuv, o'ktam shrift kombinatsiyasi va bitta yorqin rangdan foydalanadi. Logotip belgisi I va L bosh harflarini abadiylik ramzi bilan birlashtirib, inklyuzivlikni ifodalaydi. Shriftlar o'zgarishni aks ettirish uchun tanlangan bo'lib, ular rivojlanuvchi shakllar va qalin hamda ingichka chiziqlar orasidagi uyg'un o'tishlarga ega. Rang sxemasi soddalashtirilgan, grafik uslub esa yassi (flat) ko'rinishda. Dizaynni yaratish va ishlab chiqish jarayoni 2021-yilda taxminan ikki oy davom etdi.

The Recognition

About the A' Design Award Temir Mukofoti

Enable Change Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Enable Change Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Enable Change Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska