Jackie Jiabei Jiang tomonidan Broken Top Brewing Co Craft Beer Ichimlik qadoqlash

Jackie Jiabei Jiang tomonidan yaratilgan Broken Top Brewing Co Craft Beer Ichimlik qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Broken Top Brewing Co Craft Beer Ichimlik qadoqlash

muallif: Jackie Jiabei Jiang

Mijoz: BrokenTop Brewing Co

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#140639 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Broken Top Brewing Co Craft Beer Ichimlik qadoqlash haqida

Broken Top Brewing Co Craft Beer — IPA va pilsner ishlab chiqaruvchi kichik hajmdagi hunarmandchilik pivo brendi uchun yaratilgan ichimlik qadoqlash dizaynidir. Grafik naqsh vintage o'yinchoqlardan ilhomlangan. Integratsiyalashgan logotip har bir mahsulot liniyasining rang sxemasiga moslashadi va naqsh bilan birlashib, vizual illyuziya hosil qiladi. Bankalar ko'k alyuminiydan tayyorlangan bo'lib, alyuminiy bankalar uchun kamdan-kam uchraydigan chuqur to'q ko'k rangga erishish uchun maxsus ishlab chiqilgan. Oq siyoh qatlami bilan ultra yuqori tezlikdagi siyoh-purkagichli bosma usuli grafikalarni yanada yorqinroq qiladi. Standart 211 o'lchamli bank korpusi 12 unsiyani sig'diradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Broken Top Brewing Co Craft Beer Ichimlik qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Broken Top Brewing Co Craft Beer Ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Broken Top Brewing Co Craft Beer Ichimlik qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
O'lchamlar va qadoqlash: standard 211 body diameter can for 12oz beverage
Teglar: packaging, craft beer, beverage, beverage packaging, can, aluminum
Ishlab chiqarish texnologiyasi: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Dizayn muammosi: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Tadqiqot: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Ilhom: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Loyiha muddati: Project started in early 2021 and finished in late September 2021 in New York City.
Ish jarayoni: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Jamoa a'zolari: Jackie Jiabei Jiang
Rasm mualliflari: Not applicable