Biblioteche di Roma Brend identifikatsiyasi by Ragu Communication

Biblioteche di Roma Brend identifikatsiyasi by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award Oltin Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

OltinGrafika· 2022

Biblioteche di Roma Brend identifikatsiyasi

by Ragu Communication

Client: Sistema Biblioteche di Roma

A' Design Award Oltin Mukofoti Winner in Grafika Category

93,651

Verified Award Winner

Verify Award Status for #140666

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Biblioteche di Roma Brend identifikatsiyasi

Biblioteche di Roma — Rim shahri jamoat kutubxonalari tarmog'i uchun yaratilgan brend identifikatsiyasidir. Ushbu identifikatsiya kutubxona tizimining yigirma besh yilligiga bag'ishlangan bo'lib, innovatsiya va ochiqlikni ifodalashga mo'ljallangan. Tarixiy logotipda yon tomonida yotgan yopiq kitob tasvirlangan edi. Yangi belgi esa ochiq kitobni aks ettiradi va uni nomning birinchi harfi sifatida ham o'qish mumkin. Grafik belgi sodda va ixcham. Identifikatsiya ish yuritish hujjatlari tizimi, raqamli aloqa nuqtalari, reklama, tashqi media va yo'naltiruvchi belgilarda qo'llaniladi.

The Recognition

About the A' Design Award Oltin Mukofoti

Biblioteche di Roma Brend identifikatsiyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Biblioteche di Roma Brend identifikatsiyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Biblioteche di Roma Brend identifikatsiyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensions & Packaging: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tags: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiration: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Project Duration: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patents: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Team Members: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Image Credits: Ragu Communication