Designthinkers Konferensiya Materiallari by Liying Wang

Designthinkers Konferensiya Materiallari by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2023

Designthinkers Konferensiya Materiallari

by Liying Wang

Client: Academy of Art University

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Designthinkers Konferensiya Materiallari

Maqsad yillik mavzu bilan uyg'unlashtiriladigan nafis konferensiya materiallarini yaratishdir. Dizayn sohasi ko'pincha labirintga o'xshaydi, unda dizaynerlar murakkab yo'llarni bosib o'tib, noto'g'ri marshrutlar, kutilmagan xulosalar va o'rganilmagan hududlarga duch kelishadi. Liying Wang labirintni dizayn sayohatining murakkabliklarining ramziy timsolı sifatida qo'llashga intiladi. Ushbu yondashuv orqali murakkab dizayn va ijodiy jarayon tasavvur qilinib, tomoshabinlarda o'xshash tuyg'ularni uyg'otish maqsad qilingan.

The Recognition

About the A' Design Award Bronza Mukofoti

Designthinkers Konferensiya Materiallari A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Designthinkers Konferensiya Materiallari yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Designthinkers Konferensiya Materiallari ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang