Borjomi Cheklangan Nashr Qadoqlashi by Antonia Skaraki

Borjomi Cheklangan Nashr Qadoqlashi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2023

Borjomi Cheklangan Nashr Qadoqlashi

by Antonia Skaraki

Client: Borjomi

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

17,567

Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Cheklangan Nashr Qadoqlashi

Intensiv tebranishlar, Borjomi osmonini bezagan fejerverklar va kuchli ta'sirga ega bosh qahramon - bug'u. Gruziya madaniyatining ramziga aylangan sehrgar. "Buyuk Tiklovchi"ning vizual izi. Borjomi bayram yorug'ligini o'zida mujassam etadi va bug'u gumbazdan, shiddat bilan oqayotgan suvlardan ko'tariladi. Uning atrofida suvdagi Bolnisi xochi - hayot markazi. Kamalak chiziqlari portlovchi fejerwerk chiziqlari bilan qo'shilib, harakatni ta'kidlaydi. Qizil rang bayramni kuchaytiradi va suv yaratilish tebranishlari ritmida to'lqinlanadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Borjomi Cheklangan Nashr Qadoqlashi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Borjomi Cheklangan Nashr Qadoqlashi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Borjomi Cheklangan Nashr Qadoqlashi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris