Kellipops Qadoqlash by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2023

Kellipops Qadoqlash

by Antonia Skaraki

Client: Viap

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Qadoqlash

Zavq-shavq; Ishtiyoq; Har jihatdan shokolad. Charli va Shokolad Fabrikasini tasavvur qiling. U yerda bir kun qanday bo'lardi? Shokolad konfetlar o'z qobig'idan sakrab chiqib, aql bovar qilmaydigan intensivlik bilan atrofingizda raqsga tushardi, sizni ham ular bilan raqsga tushishga va ularni o'zingizniki qilishga chaqirardi. Avvalo, dizaynerlar ularni o'z tasavvurlari orqali ko'rdilar va ularning portlash ovozini eshitdilar. Ular qobiq orqali ularga qarashdi va ular qalbga murojaat qildi. Keyin ularni loyihalashtirdilar. Ularning ovozi, anatomiyasi, yomg'ir elementlari va ularga bo'lgan cheksiz ishtiyoqni baqiradigan jo'shqin ranglar bilan.

The Recognition

About the A' Design Award Temir Mukofoti

Kellipops Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Kellipops Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Kellipops Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas