Haiwen Yang tomonidan Anlan Branding Brend Identifikatsiyasi

Haiwen Yang tomonidan yaratilgan Anlan Branding Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2023

Anlan Branding Brend Identifikatsiyasi

muallif: Haiwen Yang

Mijoz: Anlan

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#141858 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Anlan Branding Brend Identifikatsiyasi haqida

Anlan Branding — go'zallik qurilmalari brendi uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya turli qo'llanmalarda ham tanib olinadigan bo'lishi uchun ishlab chiqilgan. Shrift yumshoq yumaloq burchaklarga ega, umumiy harf shakllari esa sodda va toza bo'lib qolgan. "A" harfidan hosil qilingan gul naqshi go'zallik g'oyasini ifodalaydi, "A" harfidagi aniq kesim esa texnologiya va estetikani bog'laydi. Asosiy brend rangi sifatida binafsha rang qo'llanilgan. Identifikatsiya ish qog'ozlari va qadoqlash tizimlariga tatbiq etilgan, qo'llanmalar esa izchil foydalanishni ta'minlaydi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Anlan Branding Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Anlan Branding Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Anlan Branding Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
O'lchamlar va qadoqlash: The coordinated images were applied to all physical stationery system and package system.
Teglar: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Ishlab chiqarish texnologiyasi: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Dizayn muammosi: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Tadqiqot: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ilhom: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Loyiha muddati: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Ish jarayoni: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentlar: Shenzhen Baselab Technology Ltd.
Jamoa a'zolari: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Rasm mualliflari: Shenzhen Baselab Technology Ltd.