Xiaohongshu tomonidan yaratilgan Guo Nian Hao Lín — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2023

Guo Nian Hao Lín

muallif: Xiaohongshu

Mijoz: Xiaohongshu

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Guo Nian Hao Lín haqida

Xiaohongshuning 2022 yilgi yangi yil sovg'asi qutisi Bahor bayrami haqidagi afsonadan kelib chiqadi. Ajdodlar an'analarini davom ettirib, Xiaohongshu turli xil yorug'lik, tovush va qizil ranglar to'plamini tayyorladi. Sovg'alar orasida lager tungi chiroq, Halli Galli, qizil konvertlar va Syaoxongshuni ifodalovchi qizil kalendar kitobi mavjud. Ushbu sovg'a qutisi afsonaviy hikoyalarni uch turdagi sovg'alar bilan birlashtirib, an'anaviy madaniyatdan yangi dizayn usulini yaratadi. U Xitoy Yangi yili uchun yaxshi tilaklar bildirishga va yangi avlodga madaniy merosni o'tkazishga umid qiladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Guo Nian Hao Lín A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Guo Nian Hao Lín yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Guo Nian Hao Lín puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
O'lchamlar va qadoqlash: Width 345mm* Depth 285mm* Height 100mm
Teglar: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Ishlab chiqarish texnologiyasi: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Dizayn muammosi: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Tadqiqot: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Ilhom: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Loyiha muddati: The project was launched in Shanghai in JAN 2022.
Ish jarayoni: Gifts could only be found after tearing off the riddle sealed on the cover.
Jamoa a'zolari: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Rasm mualliflari: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu