Re Form Zargarlik To'plami by Chow Tai Fook Jewellery Creative Centre

Re Form Zargarlik To'plami by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Zargarlik Dizayni Competition Category.

BronzaZargarlik· 2023

Re Form Zargarlik To'plami

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Bronza Mukofoti Winner in Zargarlik Category

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Verified Award Winner

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Colors

The Design

About Re Form Zargarlik To'plami

Book Text: Re:Form – uchta siljiydigan munchoq va zanjirdan tashkil topgan zargarlik to'plamidir. Siljiydigan munchoqlar odatda bo'yin va bilakuzuklarning uzunligini sozlash uchun ishlatiladigan yashirin qismlardir. Re:Form esa siljiydigan munchoqni dizaynning asosiy elementiga aylantiradi. Har bir munchoq zanjir bo'ylab istalgan joyga joylashtirilishi mumkin, shuning uchun taqувchи bo'yinbog', bilakuzuk yoki boshqa shakllarni hosil qilishi mumkin. 36 dyuymli zanjir 120 dan ortiq kombinatsiyaga imkon beradi, 18 dyuymli zanjir esa kamida 90 ta kombinatsiyani taklif etadi. Ushbu to'plam taqувchини hamkor-yaratuvchi sifatida ishtirok etishga chorlaydi va sodda, uzoq muddatli uslubni qo'llab-quvvatlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Re Form Zargarlik To'plami A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Re Form Zargarlik To'plami yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Re Form Zargarlik To'plami ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release