Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami by Yanhui Zhang

Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2023

Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami

Ajdaho qayiq festivali - an'anaviy xitoy bayrami uchun yaratilgan yopishtiruvchi qutili sovg'a to'plami. Dizaynda qadimgi qirollik bayramining ulug'vor sahnasi an'anaviy xalq yog'och o'ymakorligi uslubida tasvirlangan. Quti sanoat qolipbop usulida tayyorlangan va osmon rangli mato bilan qoplangan. Oltin rangli chiziqlar tasvir tafsilotlarini bo'rttirib ko'rsatadi, markazda esa oltin qog'ozga qo'yilgan oltin metall plastinka joylashgan. Quti ikki qarama-qarshi yo'nalishda ochiladi. Ikki qatlamda joylashgan olti uzun quticha bir-biriga birlashtirilib bitta o'ram hosil qilishi yoki alohida-alohida ko'rsatilishi mumkin.

The Recognition

About the A' Design Award Bronza Mukofoti

Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Dragon Boat Festival Yopishtiruvchi qutili sovg'a to'plami ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An