Jiang Hu Alkogolli ichimliklar uchun qadoqlash by Wei Li

Jiang Hu Alkogolli ichimliklar uchun qadoqlash by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2023

Jiang Hu Alkogolli ichimliklar uchun qadoqlash

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

9,991

Verified Award Winner

Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Alkogolli ichimliklar uchun qadoqlash

Jiang Hu — an'anaviy xitoy guruch vinosi bo'lgan huang jiu uchun mo'ljallangan qadoqlash dizaynidir. Shisha qopqog'i shunchalik og'irki, uni qog'oz bosuvchi sifatida ishlatish mumkin, shuningdek, uni ag'darib, ichish uchun stakan sifatida ham foydalanish mumkin. Shisha hajmi kichik bo'lib, keng tarqalgan ichish odatlariga mos keladi. Tashqi quti qog'oz o'rniga ko'pikdan yasalgan, shu tufayli xuddi shu quti yetkazib berish jarayonida shishani himoya qiladi. Grafik tasvirlar mavzu sifatida qadimgi xitoy nishonini olib, qilichboz hayotini tasvirlaydi. Maqsad — eski mahsulotga yangi va zamonaviy tasvir berishdir.

The Recognition

About the A' Design Award Temir Mukofoti

Jiang Hu Alkogolli ichimliklar uchun qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Jiang Hu Alkogolli ichimliklar uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Jiang Hu Alkogolli ichimliklar uchun qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei