Jingzhang Xiao and Dongyan Ruan tomonidan Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni

Jingzhang Xiao and Dongyan Ruan tomonidan yaratilgan Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2023

Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni

muallif: Jingzhang Xiao and Dongyan Ruan

Mijoz: Jiangsu Yanghe Distillery Co., Ltd

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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#142370 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni haqida

Kitob matni: Ocean Blue — baytszyu spirtli ichimligi uchun qadoqlash dizaynidir. Shisha Fibonachchi spiralining proportsiyalariga amal qiladi, bu esa uni ushlash va ochish uchun qulay bo'lgan muvozanatli va dinamik shaklni ta'minlaydi. Yuqori qismi qumli plyajni eslatuvchi oltin uchqunlar bilan bezatilgan, pastki qismi esa dengiz ko'k rangiga bo'yalgan. Sirt teksturasini yaxshilash uchun mis plastinali litografiya, mushuk ko'zi effekti va bosma naqsh usullaridan foydalanilgan. Tashqi quti ichki qismi oq kartondan, ko'pikli qistirma va to'quv blisteridan iborat bo'lgan kulrang karton qog'ozidan tayyorlangan. Har bir shisha, quti va qutini bir-biriga bog'laydigan kodlashtirilgan tizim mahsulotni qalbakilashtirishdan himoya qilishga yordam beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Ocean Blue Asosiy Funktsiya: Alkogolli ichimlik qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
O'lchamlar va qadoqlash: 140mmx115mmx320mm，
Teglar: crafts, Baijiu, spirit, packaging, art
Ishlab chiqarish texnologiyasi: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Dizayn muammosi: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Tadqiqot: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Ilhom: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Loyiha muddati: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Ish jarayoni: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Jamoa a'zolari: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin