Amanda Dempster tomonidan Tathra Eco Camp Brend Identifikatori

Amanda Dempster tomonidan yaratilgan Tathra Eco Camp Brend Identifikatori — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2023

Tathra Eco Camp Brend Identifikatori

muallif: Amanda Dempster

Mijoz: Amanda Dempster

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

10,399

Tasdiqlangan mukofot g'olibi

#142725 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tathra Eco Camp Brend Identifikatori haqida

Avstraliyadagi halokatli o'rmon yong'inlarida vayron bo'lganidan so'ng, Tathra Eko lageri yoshartirish, tarix va tabiiy suvga cho'mish haqida hikoya qiluvchi ramziy o'ziga xoslikka muhtoj edi. Egalari o'zlarining madaniy ahamiyati va ekoturizmga bo'lgan sadoqatini hurmat qilish bilan birga, erlarning noyob hikoyasini qahramoni bo'ladigan brend to'plamini qidirdilar. Natijada paydo bo'lgan brend uslubi va namoyishlari lagerning tabiiy jozibasini aks ettiradi va o'sish, tarix va manzilning yoshartirish ramzi bo'lgan ramziy daraxt halqalari va noyob rang sxemasi bilan yangilangan landshaftga hurmat ko'rsatadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Tathra Eco Camp Brend Identifikatori A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Tathra Eco Camp Brend Identifikatori yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Tathra Eco Camp Brend Identifikatori puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
O'lchamlar va qadoqlash: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Teglar: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Ishlab chiqarish texnologiyasi: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Dizayn muammosi: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Tadqiqot: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Ilhom: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Loyiha muddati: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Ish jarayoni: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentlar: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Jamoa a'zolari: Amanda Dempster
Rasm mualliflari: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)