Q Sky Pilates Brend Identifikatsiyasi by Yuanyuan Yang

Q Sky Pilates Brend Identifikatsiyasi by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2023

Q Sky Pilates Brend Identifikatsiyasi

by Yuanyuan Yang

Client: Q Sky

A' Design Award Temir Mukofoti Winner in Grafika Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Brend Identifikatsiyasi

Q Sky Pilates — Pilates studiyasi uchun yaratilgan brend identifikatsiyasidir. Q harfi osmonda erkin uchayotgan qush shaklida tasvirlangan bo'lib, studiya nomini yengillik, erkinlik va dam olish hissi bilan bog'laydi. Yagona harf mustaqil grafik element sifatida ishlaydi va xuddi shu harf brendning to'liq nomida ishlatilgan shrift bilan uyg'un holda saqlanadi. Identifikatsiya makon lavhalarida, sport kiyimlarida, suv stakanlarida va a'zolik kartalarida qo'llanilgan bo'lib, raqamli bosma, ipak ekran bosmasi va kashtachilik usullarida ishlab chiqarilgan. Har bir materialdagi rang aniqligi diqqat bilan nazorat qilingan.

The Recognition

About the A' Design Award Temir Mukofoti

Q Sky Pilates Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Q Sky Pilates Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Q Sky Pilates Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022