Xing Yun Shu Desert brendi identifikatsiyasi by Bingying Liu

Xing Yun Shu Desert brendi identifikatsiyasi by Bingying Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2023

Xing Yun Shu Desert brendi identifikatsiyasi

by Bingying Liu

Client: Shijiazhuang luoshanqi foods co., ltd

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xing Yun Shu Desert brendi identifikatsiyasi

Xing Yun Shu — desert ishlab chiqaruvchisi uchun yaratilgan brend identifikatsiyasidir. Dizayn an'anaviy xitoy madaniyatida uchraydigan omad g'oyasini yangi vizual til orqali ifodalaydi. Ixcham nuqtalar, chiziqlar va tekisliklardan tuzilgan mavhum shakllar murakkab an'anaviy xitoy naqshlari o'rnini bosadi, va soddalashtirilgan shakllar hamon yaxshi omad ma'nosini o'zida saqlab qoladi. Qizil va yashil ranglarning bayramona uyg'unligi xitoy iyerogliflari bilan birlashtirilib, an'anaga yangi ko'rinish beradi. Maqsad — desert brendiga nisbatan iliq va ijobiy tuyg'u uyg'otishdir.

The Recognition

About the A' Design Award Bronza Mukofoti

Xing Yun Shu Desert brendi identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Xing Yun Shu Desert brendi identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Xing Yun Shu Desert brendi identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
Tags: Luck，Fashion，Youth，Dessert，Imagine
Design Challenge: expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Inspiration: The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Duration: The project was started in Shijiazhuang in May 2022 and completed in September 2022.

Read the Press Release