Tiger Pan tomonidan Liang Bai Kai Ichimlik suvi qadoqlash dizayni

Tiger Pan tomonidan yaratilgan Liang Bai Kai Ichimlik suvi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaQadoqlash· 2023

Liang Bai Kai Ichimlik suvi qadoqlash dizayni

muallif: Tiger Pan

Mijoz: Jinmailang Beverage Co., Ltd

Qadoqlash toifasida A' Design Award Platina Mukofoti g'olibi

415,218

Tasdiqlangan mukofot g'olibi

#145406 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Liang Bai Kai Ichimlik suvi qadoqlash dizayni haqida

Liang Bai Kai — sovutilgan qaynatilgan ichimlik suvi uchun mo'ljallangan shisha idish. Nomi qaynatilib, keyin sovutilgan suvni anglatadi — bu Xitoyda azaldan keng tarqalgan ichimlik. Idishda yorliq yo'q. Uning o'rniga Sun sulolasiga oid "Tsingming bayramida daryo bo'yidagi manzara" nomli rasm asari qayta chizilib, issiqlik orqali bosma usuli (termotransfer) yordamida shisha yuzasiga tushirilgan. Tasvir o'n ikkita idishga bo'lingan bo'lib, an'anaviy o'n ikki soatni ifodalaydi. Shisha yuzasi jilo va tekstura qo'shadi. Har bir idishning balandligi 313 millimetr, diametri esa 76,5 millimetrni tashkil etadi.

Tan olinish

A' Design Award Platina Mukofoti haqida

Liang Bai Kai Ichimlik suvi qadoqlash dizayni A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Liang Bai Kai Ichimlik suvi qadoqlash dizayni yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Liang Bai Kai Ichimlik suvi qadoqlash dizayni istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
O'lchamlar va qadoqlash: height 313mm x diameter 76.5mm
Teglar: water, Chinese water, bottle, package, label-less
Ishlab chiqarish texnologiyasi: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Dizayn muammosi: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Tadqiqot: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Ilhom: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Loyiha muddati: The project lasts 5 months, designed in Shenzhen.
Ish jarayoni: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Jamoa a'zolari: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Rasm mualliflari: Tiger Pan