Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni by Tiger Pan

Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2023

Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni

Dukang Liquor — xitoy baytszyu ichimligi uchun yaratilgan qadoqlash dizayni. Shisha yuqoridan pastgacha tarixiy harbiy strateg va shoir Sao Saoning mavhum siluetini hosil qiladigan shaklda ishlangan bo'lib, brendning nomi aynan uning she'riyatidan olingan. Qopqoq Xan sulolasidan keyingi davr amaldorlarining bosh kiyimini eslatadi, shisha tanasi esa xalat kabi o'yib ishlangan bo'lib, bu ayni paytda qo'lda mustahkam ushlab turish imkonini ham beradi. Shunga o'xshash brendlarda keng tarqalgan keramika o'rniga shisha materiali qo'llanilgan, buning natijasida sirt yaltiroqlik va o'ziga xos fakturaga ega bo'ladi. Tashqi quti qadimiy poytaxt Luoyang shahrining vektor tasviri bilan bezatilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan