Beijing Happy Valley Illyustratsiya Seriyasi by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Oltin Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
OltinGrafika· 2023
Beijing Happy Valley Illyustratsiya Seriyasi
by Wu Yao
Client: Lichexg Technology
A' Design Award Oltin Mukofoti Winner in Grafika Category
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The Design
About Beijing Happy Valley Illyustratsiya Seriyasi
Ikkita illyustratsiyalar Yangi Xitoy uslubi va Pop kabi bir nechta uslublarni birlashtirishga harakat qiladi. Loyihada juda ko'p elementlar mavjud va dizaynerlar ushbu elementlarni bir xil vizual tizimda oqilona va uyg'un tarzda joylashtirishga umid qilishadi. Boshqa dizayn uslubi yanada yorqinroq rang kontrasti bilan tasvirning to'liqligini ta'minlab, odamlarga ko'proq vizual ta'sir ko'rsatadi. Dizaynerlar Qi Tian Da Sheng va Neja Naoxayning ikkita klassik mifologik hikoyalarini tasavvur qilish va qayta shakllantirish va ularni birlashtirishga ko'p urinishgan.
The Recognition
About the A' Design Award Oltin Mukofoti
Beijing Happy Valley Illyustratsiya Seriyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Beijing Happy Valley Illyustratsiya Seriyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Beijing Happy Valley Illyustratsiya Seriyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
- Tags
- Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
- Production Technology
- Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
- Design Challenge
- How to put the three pictures together harmoniously
- Research
- First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
- Inspiration
- This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
- Project Duration
- The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
- Operation Flow
- The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
- Team Members
- Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
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