Mugo Shisha Soda Yorlig'i by Tanya Dunaeva

Mugo Shisha Soda Yorlig'i by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2023

Mugo Shisha Soda Yorlig'i

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #146302

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Colors

The Design

About Mugo Shisha Soda Yorlig'i

Mugo soda to'rt turdagi ichimliklardan iborat bo'lib, ular Mocktails, Limonads, Spicy sirops va Energetics. Barcha retseptlar faqat ixtiro qilingan. Mahsulotlarni yaratishda original yondashuv qadoqlash dizaynida xuddi shunday yondashuvni talab qiladi. Bu muammoning yechimi tipografik hisoblanadi. Bu an'anaviy qimmatbaho alkogolli ichimliklarning klassik yorlig'i dizayniga asoslangan, ammo klassikani sezilarli darajada qayta ko'rib chiqish bilan mahsulotning o'ziga xosligi va yangiligini taqdim etish uchun. Ko'p qatlamli va kontrastli dizayn tuzilishi dizaynni individual va diqqatga sazovor qiladi.

The Recognition

About the A' Design Award Bronza Mukofoti

Mugo Shisha Soda Yorlig'i A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Mugo Shisha Soda Yorlig'i yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Mugo Shisha Soda Yorlig'i ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin