Eastern Seawall Yo'l-yo'riq belgilar tizimi by Yi Zhang

Eastern Seawall Yo'l-yo'riq belgilar tizimi by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2023

Eastern Seawall Yo'l-yo'riq belgilar tizimi

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award Kumush Mukofoti Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Yo'l-yo'riq belgilar tizimi

Eastern Seawall — Xitoyning Shenzhen shahridagi Dapeng yarim orolida joylashgan sohil bo'yi sayrgohi uchun ishlab chiqilgan yo'l-yo'riq belgilar tizimidir. 32 kilometrlik qirg'oq chizig'i bo'ylab joylashgan oltita alohida qism yagona vizual til orqali o'zaro bog'langan. Yo'llar va kirish joylari bo'ylab belgi taxtalari, hudud xaritalari va ekologiya haqidagi ma'lumotlar joylashtirilgan. Suv oqimi shaklidan ilhomlangan strelkalar aniq yo'nalish beradi. Taxtalar korroziyaga chidamli merbau qattiq yog'ochidan tayyorlangan bo'lib, po'latdan yasalgan xochsimon mustahkamlovchi karkasga ega. Modulli tuzilmalar dengiz to'siqlari, zinapoyalar, qiyaliklar va riflarda moslashuvchan yig'ish imkonini beradi hamda sho'r va nam iqlim sharoitida shamol yukini kamaytiradi.

The Recognition

About the A' Design Award Kumush Mukofoti

Eastern Seawall Yo'l-yo'riq belgilar tizimi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Eastern Seawall Yo'l-yo'riq belgilar tizimi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Eastern Seawall Yo'l-yo'riq belgilar tizimi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）