KK-Park Yo'l-yo'riq belgilari tizimi by Yi Zhang

KK-Park Yo'l-yo'riq belgilari tizimi by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2023

KK-Park Yo'l-yo'riq belgilari tizimi

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About KK-Park Yo'l-yo'riq belgilari tizimi

KK-Park — Xitoyning Yanchen shahridagi madaniy va dam olish mavzesi uchun yaratilgan yo'l-yo'riq belgilari tizimi. Ilgari o'yin maydonchasi bo'lgan bu hudud Xitoy va Janubiy Koreya o'rtasidagi madaniy almashinuv maskani sifatida qayta ta'mirlandi. Dizayn koreys elementlarini, jumladan an'anaviy koreys milliy liboslarining lentalarini, Obangsek deb ataluvchi an'anaviy rang sxemasini va koreys harflarining chiziqlarini yangicha talqin qiladi. Belgilar hududning kamar shaklidagi aylanma yo'nalishi bo'ylab joylashtirilgan. Har bir kirish qismida tashrif buyuruvchilarni yo'naltirish uchun baland yo'l ko'rsatkich belgilari o'rnatilgan. Taxtalar egilgan zanglamaydigan po'latdan tayyorlangan bo'lib, oldindan ishlab chiqarilib, joyida o'rnatilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

KK-Park Yo'l-yo'riq belgilari tizimi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. KK-Park Yo'l-yo'riq belgilari tizimi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. KK-Park Yo'l-yo'riq belgilari tizimi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign