Kamal Rizk - Bold Branding tomonidan Mouled Bonbon Mavsumiy qadoqlash

Kamal Rizk - Bold Branding tomonidan yaratilgan Mouled Bonbon Mavsumiy qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2023

Mouled Bonbon Mavsumiy qadoqlash

muallif: Kamal Rizk - Bold Branding

Mijoz: Voila Dessert shop

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

12,962

Tasdiqlangan mukofot g'olibi

#147557 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mouled Bonbon Mavsumiy qadoqlash haqida

Bu Mavlud bayrami uchun maxsus tayyorlangan bonbon o'lchamidagi yong'oqli shirinlik qadoqlash dizayni. Dizayn konsepsiyasi trubkaning uzunligiga moslashtirilgan o'ralgan bonbon shakliga asoslangan. Dizayner Mavludning an'anaviy xalq bayramini aniq geometrik chiziqlar yordamida minimal ramziy elementlarga soddalashtirdi. U Qo'g'irchoq, Ritsar, Ot, Yomon ko'z va Kaptar tasvirlarini yorqin rangli bloklardan yaratdi. Xuddi shu geometrik uslubda u Mavlud Bonbon qalin tipografiyasini yaratib, konsepsiyani birlashtirib berdi. Ushbu Mavlud Bonbon qadimiy an'anaviy bayramning zamonaviy talqinidir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Mouled Bonbon Mavsumiy qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Mouled Bonbon Mavsumiy qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Mouled Bonbon Mavsumiy qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
O'lchamlar va qadoqlash: Tube Width 100 x Diameter 100 x Height 270
Teglar: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Ishlab chiqarish texnologiyasi: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Dizayn muammosi: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Tadqiqot: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Ilhom: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Loyiha muddati: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Ish jarayoni: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Jamoa a'zolari: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Rasm mualliflari: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022