Animated Koopmans Logo Korporativ Identifikatsiya by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2023

Animated Koopmans Logo Korporativ Identifikatsiya

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Kumush Mukofoti Winner in Grafika Category

42,547

Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Korporativ Identifikatsiya

Koopmans Rebrandtdan assortiment kengligini yanada aniqroq ifodalashni so'radi. "Bosmaxona" tushunchasi endi ularning faoliyat doirasini to'liq aks ettirmaydi. Shuning uchun bu yangi identifikatsiya nafaqat estetik jihatdan jozibali dizayn tili, balki ular taklif qilishi mumkin bo'lgan mahsulotlar keng doirasini ifodalovchi strategik marketing vositasidir. Rebrandt dizayn bo'limi rahbari Ruud Winder tashkilotning dinamik ish yondashuvini dizaynlarda aks ettirishni istadi. Harakat bosma kompaniyasining taxminiy statikligiga zid bo'lib, aynan bu kenglik ta'kidlanishi kerak edi.

The Recognition

About the A' Design Award Kumush Mukofoti

Animated Koopmans Logo Korporativ Identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Animated Koopmans Logo Korporativ Identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Animated Koopmans Logo Korporativ Identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022