Patisserie Chez Mikki Qadoqlash by Sherry Kuo

Patisserie Chez Mikki Qadoqlash by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2023

Patisserie Chez Mikki Qadoqlash

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #149513

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Colors

The Design

About Patisserie Chez Mikki Qadoqlash

Tokioda joylashgan Patisserie Chez Mikki shirin delikates, yangi qadoqlash dizayni orqali raqobatbardosh bozorda ajralib turishni maqsad qilgan. Maqsad har bir mahsulotning o'ziga xosligini ta'kidlaydigan birlashtirilgan vizual ko'rinishga ega mustahkam identifikatsiyani yaratish orqali o'ziga xos savdo nuqtasini yaratish va brend imidjini mustahkamlash edi. Natijadagi qayta dizayn pastel ranglar va iste'molchilar bilan hissiy aloqani yaratadigan, chakana savdoning oshishiga olib keladigan va yangi dizayn joriy etilgandan beri mahalliy hamjamiyatni qo'llab-quvvatlovchi aqlli xabarlarni taqdim etdi.

The Recognition

About the A' Design Award Temir Mukofoti

Patisserie Chez Mikki Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Patisserie Chez Mikki Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Patisserie Chez Mikki Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe