Doritos W and Y Oziq-ovqat qadoqlash by PepsiCo Design and Innovation

Doritos W and Y Oziq-ovqat qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Cheklangan Nashr va Maxsus Dizayn Competition Category.

TemirCheklangan Nashr· 2023

Doritos W and Y Oziq-ovqat qadoqlash

by PepsiCo Design and Innovation

A' Design Award Temir Mukofoti Winner in Cheklangan Nashr Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Oziq-ovqat qadoqlash

Doritos W va Y — bu reggaeton duetı Wisin va Yandelning yakuniy gastrol safarini nishonlash uchun yaratilgan cheklangan sonli oziq-ovqat qadoqlash dizaynidir. Qadoqlash cheklangan muddatga taklif etilgan kengroq vizual identifikatsiya tizimining bir qismini tashkil etadi. Fon Puerto-Riko bayrog'ining qizil, oq va ko'k ranglarini o'zida mujassam etgan. Ikki ijrochining stilize qilingan oq-qora fotosurati markazda, La Ultima Mision jahon gastrolini targ'ib qiluvchi matn yonida joylashtirilgan. Qadoqning old tomonida burchakli Doritos logotipi yaqqol ko'zga tashlanadi.

The Recognition

About the A' Design Award Temir Mukofoti

Doritos W and Y Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Doritos W and Y Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Doritos W and Y Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release