Lay's x Stranger Things Oziq-ovqat qadoqlash by PepsiCo Design and Innovation

Lay's x Stranger Things Oziq-ovqat qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Cheklangan Nashr va Maxsus Dizayn Competition Category.

BronzaCheklangan Nashr· 2023

Lay's x Stranger Things Oziq-ovqat qadoqlash

by PepsiCo Design and Innovation

A' Design Award Bronza Mukofoti Winner in Cheklangan Nashr Category

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Verified Award Winner

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Colors

The Design

About Lay's x Stranger Things Oziq-ovqat qadoqlash

Lay's x Stranger Things — bu kartoshka chipsi mahsuloti uchun yaratilgan cheklangan seriyali oziq-ovqat qadoqlash dizaynidir. Qadoqda odatdagi yorqin sariq rang o'rniga qora fon ustida Lay's logotipidan tarqaladigan qizil konsentrik doiralar ishlatilgan. Serialdagi mavjudot og'zini ochgan holda tasvirlangan, panjalar esa qadoqni ushlab turgandek ko'rinadi. Stranger Things logotipi ko'rsatuvning mavzusiga mos ravishda pastki qismda teskari holatda joylashtirilgan. Alangalanayotgan chili qalampiri va chips tasviri Flamin' Hot ta'mini bildiradi. Qadoq Tailandning tanlangan do'konlarida sotilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Lay's x Stranger Things Oziq-ovqat qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lay's x Stranger Things Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lay's x Stranger Things Oziq-ovqat qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release