Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Cheklangan Nashr va Maxsus Dizayn Competition Category.

TemirCheklangan Nashr· 2023

Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash

by PepsiCo Design and Innovation

A' Design Award Temir Mukofoti Winner in Cheklangan Nashr Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash

Pepsi Black x Digital Shanghai FW — Shanghai moda haftaligi uchun yaratilgan cheklangan sonli ichimlik qadoqlash dizaynidir. Qadoqlash tadbirning "Yangi Tabiatni Yaratish" mavzusini aks ettiradi. Rang-barang halqa Pepsi logotipini o'rab turadi, va grafika bir yo'nalishda cho'zilib, vaqt va makonning kengayishini anglatadi. Pushti va yashil rangdagi dekonstruksiya qilingan rang bloklari qora fon ustida joylashtirilib, jasur, ko'p qatlamli ko'rinish hosil qiladi. Bir-birining ustiga tushgan cho'zilgan grafikalar raqamli "glitch" effektini yaratib, virtual va real olamlarning uyg'unlashishini ifodalaydi.

The Recognition

About the A' Design Award Temir Mukofoti

Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Pepsi Black x Digital Shanghai FW Ichimlik qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release