Shochu X Qadoqlash Dizayni by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award Oltin Mukofoti in Qadoqlash Dizayni Competition Category.
OltinQadoqlash· 2023
Shochu X Qadoqlash Dizayni
Client: Shochu X
A' Design Award Oltin Mukofoti Winner in Qadoqlash Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Qadoqlash Dizayni
Yaponiyaning Kyushu mintaqasida ishlab chiqarilgan an'anaviy ruh bo'lgan shochu uchun zamonaviy nuqtai nazardan yangi qiymat yaratuvchi Shochu X kompaniyasining rebrendingi uchun mo'ljallangan. Ushbu brend nafaqat alkogolli ichimliklar qiymatini taklif qilishiga, balki madaniyat va turmush tarzi bilan bog'liqlikni ham qadrlashiga e'tibor qaratildi. Shisha shakli va yorlig'i kabi G'arbiy ruhlardan foydalanilgan, lekin G'arb va Sharq va global fuqarolar o'rtasidagi madaniy uyg'unlikni ifodalash uchun yapon uslubi naqsh va minimalist estetika bilan grafik dizayn qo'shilgan & # 039; bu shochu orqali ijtimoiy aloqada bo'lish baxti.
The Recognition
About the A' Design Award Oltin Mukofoti
Shochu X Qadoqlash Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Shochu X Qadoqlash Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Shochu X Qadoqlash Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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