Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni by Xi Zhu

Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Meta, Strategik va Xizmat Dizayni Competition Category.

TemirXizmat· 2023

Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni

by Xi Zhu

A' Design Award Temir Mukofoti Winner in Xizmat Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni

Ecommuni Brochure — ko'rgazma tashrif buyuruvchilariga shaxsiylashtirilgan bukletlar yaratish imkonini beruvchi xizmat dizaynidir. Tashrif buyuruvchilar ko'rgazma davomida mahsulotlar yonida joylashtirilgan NFC yorliqlariga tegib, eksponatlarni tanlaydilar. Tanlangan narsalar ilovada tahrirlanishi mumkin bo'lgan raqamli bukletda to'planadi, bunga tartib o'zgarishlari, yorliqlar va kichik piktogrammalar ham kiradi. Muqova ko'rish marshruti asosida yaratiladi. Buklet faqat tashrif buyuruvchi chiqayotganda qog'ozga chop etiladi. Bu qog'oz isrofini kamaytiradi va to'plangan ma'lumotlar ko'rgazma sohasini qo'llab-quvvatlaydi.

The Recognition

About the A' Design Award Temir Mukofoti

Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Ecommuni Brochure Ko'rgazma Tajribasi Xizmat Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang