Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni by Mohammadreza Eslamparast

Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2023

Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni

Kitob matni: Shadlee — alkogolsiz mokteyl ichimliklar turkumi uchun yaratilgan qadoqlash dizaynidir. Ichimliklar ziyofatlarda alkogol ichishni afzal ko'rmaydigan odamlar uchun mo'ljallangan. Beshta xil ta'm taqdim etilgan bo'lib, har bir shisha turli hayvon tasviri bilan bezatilgan. Hayvonlarning yuzlari zamonaviy uslubda qo'lda chizilgan bo'lib, soddalashtirilgan yassi geometrik shakllarga aylantirilgan. Yorliqlarning do'kon javonida yaxshi ko'rinishini ta'minlash uchun yuqori kontrastli ranglardan foydalanilgan. Vizual yaxlitlik barcha beshta yorliqni bir-biriga bog'laydi, rang-barang tasvirlar esa quvnoq kayfiyat yaratadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Shadlee Asosiy vazifasi: Ichimlik qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.