Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni by Salvita Bingelyte

Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2023

Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni

Kitob matni: Nu Us — kuniga ikki marta qabul qilinadigan immunitet qo'shimchasi uchun ishlab chiqilgan qadoqlash dizaynidir. To'plamda ikkita idish mavjud: ertalabki kapsulalar uchun oq idish va kechki kapsulalar uchun qora idish. Qora va oq ranglarning kontrasti ikki dozani bir-biridan osongina ajratishga imkon beradi. Har bir idishda sariq rangdagi quyosh va oy belgilari tasvirlangan. Idishlar yonma-yon qo'yilganda ikkala belgi birlashib, yagona shaklni hosil qiladi, bu esa ikkala kapsulaning birgalikda qabul qilinishini ko'rsatadi. Yorliqlar trafaret bosma usulida tayyorlangan bo'lib, sodda katta harflardan iborat shrift qo'llanilgan.

The Recognition

About the A' Design Award Temir Mukofoti

Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Nu Us Asosiy vazifa: Qo'shimcha ovqatlanish mahsuloti qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)