Sparrow Branding Korporativ uslub (Corporate Identity) by Hiroshi Kurisaki

Sparrow Branding Korporativ uslub (Corporate Identity) by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2023

Sparrow Branding Korporativ uslub (Corporate Identity)

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Colors

The Design

About Sparrow Branding Korporativ uslub (Corporate Identity)

Sparrow Branding — 2020-yilda tashkil etilgan, Tokioda joylashgan reklama ishlab chiqarish kompaniyasi uchun yaratilgan korporativ uslub loyihasidir. Ushbu uslub logotip, asosiy vizual elementlar va idora buyumlarini o'z ichiga oladi. Kompaniya nomining kelib chiqishi bo'lgan chumchuq qaraag'ay daraxti bilan birga tasvirlangan bo'lib, u ramziy daraxt sifatida tanlangan. Konsepsiya asosida qaraag'ay daraxtining chumchuqni barcha xavf-xatarlardan himoya qilishi haqidagi hikoya yotadi. Kompyuter grafikasidan foydalanish o'rniga, gulchilik san'ati ustasi tomonidan tartiblangan haqiqiy qaraag'ay shoxlari va realistik chumchuq modeli suratga olingan. Vizual uslub yoqimli emas, balki kuchli va jiddiy ohangda ifodalangan.

The Recognition

About the A' Design Award Bronza Mukofoti

Sparrow Branding Korporativ uslub (Corporate Identity) A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sparrow Branding Korporativ uslub (Corporate Identity) yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sparrow Branding Korporativ uslub (Corporate Identity) ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.