Nunn Bush 3D Mahsulot Animatsiyasi by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Film, Video va Animatsiya Dizayni Competition Category.
KumushFilm· 2023
Nunn Bush 3D Mahsulot Animatsiyasi
Client: Morgan Studio
A' Design Award Kumush Mukofoti Winner in Film Category
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- Verified Award Winner
- Verify Award Status for #150585
The Design
About Nunn Bush 3D Mahsulot Animatsiyasi
Loyiha ma'lumot beruvchi, lekin bezovta qilmasdan, mahsulotning barcha xususiyatlarini qiziqarli tarzda ko'rsatish uchun qilingan. Maqsad poyabzalning konstruktsiyasini ko'rsatish edi. Ilhom barcha ranglar va kayfiyatlar bilan tabiat kabi mahsulotni ifodalashi mumkin bo'lgan elementlar haqidagi tadqiqotlar orqali keldi. Poyafzal mos yozuvlar sifatida fotosuratlar va qattiq sirtni 3D modellash usullaridan foydalangan holda modellashtirilgan. Modellashtirish uchun dizaynerlar C4D dasturidan foydalanganlar. Barcha teksturalar teri teksturasi va ba'zi fotoshop cho'tkalari yordamida qilingan. Vray renderlash uchun, Houdini esa simulyatsiya uchun ishlatilgan.
The Recognition
About the A' Design Award Kumush Mukofoti
Nunn Bush 3D Mahsulot Animatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Nunn Bush 3D Mahsulot Animatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Nunn Bush 3D Mahsulot Animatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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