Jotape 3D Duo Asosiy Badiiy Tasvir by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Kompyuter Grafikasi, 3D Modellashtirish, Teksturalash va Renderlash Dizayni Competition Category.
KumushKompyuter Grafikasi· 2023
Jotape 3D Duo Asosiy Badiiy Tasvir
Client: Morgan Studio
A' Design Award Kumush Mukofoti Winner in Kompyuter Grafikasi Category
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The Design
About Jotape 3D Duo Asosiy Badiiy Tasvir
G'oya yostiq va ko'pik kabi vizual elementlar orqali mahsulotning barcha xususiyatlarini olib keladigan tasvirni yaratish edi. Shunday qilib, mahsulotga kerakli yumshoqlik hissi beradi. Ilhom kunning umumiy materiallari edi. Suzuvchi elementlar yumshoq va yumaloq shakllar orqali yumshoqlik va yengillik hissini keltirib chiqaradi. Bu oddiy vakillik bo'lsa-da, natija odatdagidan farqli o'ylangan. Eng katta qiyinchilik shundan iborat ediki, bir nechta elementlar va teksturalar orqali mahsulotga kerak bo'lgan hissiyot.
The Recognition
About the A' Design Award Kumush Mukofoti
Jotape 3D Duo Asosiy Badiiy Tasvir A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Jotape 3D Duo Asosiy Badiiy Tasvir ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Jotape 3D Duo Asosiy Badiiy Tasvir ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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